Social Media is increasingly weaving itself into our everyday lives, so it might be time to see how you can effectively incorporate social media into your marketing strategy.
There is no “right time” to kick-off your business’s social media. You should start NOW!
What platforms should I use?
B2B firm Clutch partnered with Smart Insights to produce a study allowing insights into the current state of social media marketing. 52% of social media marketers believe social media positively impacts their business’s sales and revenue.
They found that these are the 5 most valuable social media accounts to promote your business:
Facebook (89%)
LinkedIn (83%)
YouTube (81%)
Twitter (80%)
Instagram (56%)
This same study also revealed that a social media presence is extra important and more effective for Business to Consumer (B2C) companies. If this is you… there is no time like the present to get started!
What’s the Benefit of Putting my Brand on Social Media?
Build Brand Awareness
Customers won’t come to your business if they don’t know it exists. Social media provides the opportunity to reach new, potential customers every day. First, you have to decide what kind of brand awareness you want to create. Do you want to tell people that your company is open for business? Are you looking to grow your local customer base? Do you want to promote new services or products?
Knowing your strategy for building brand awareness is the first step in deciding which channels are the best fit for your company.
Build Brand Authority
Customers won’t come to you if they don’t trust your ability to deliver. Your accounts provide an opportunity for them to browse your company resources and website. Create a positive impression on social media to let people know that your business is reliable, informed, and approachable.
Build Brand Personality
Nearly 80% of companies share mostly original content on social media. Your account is the perfect place to tell people who you are and what your business or company is all about in your own words. Not everything can be showcased on a website but social media has no limit to the number of posts you can share. It is a great way to keep customers or clients up-to-date with the latest in your website without having to flood their inbox with emails.
Encourage Customer Engagement
The most important metrics for companies are engagement and conversion rates. Engagement represents the amount of traffic on your social accounts, new followers, likes, and comments. Conversion rates are the number of conversions, or sales, divided by the number of visitors. This information provides insight into the effectiveness of your marketing efforts in regards to actual sales. An ideal conversion rate is greater than 10% but this is a fluctuating number.
Cheaper Marketing
Marketing gets expensive. You know this if you have taken any time to look into Marketing agencies and common tactics. Social Media accounts are free to create and manage. We aren’t talking about additional ad costs in this case, which is something to consider once you get your feet on the ground.
Over 3 billion users engage on social media every month and this number is only increasing. What better way to reach the people than to meet them right where they are - scrolling through Facebook.
Provide Customer Support
Social apps provide analytics in the number of customer comments and direct messages. It is important to keep track of these engagements and reply as quickly as possible to questions, comments, and complaints. Keeping a positive tone in your responses is essential to building your bran personality. Social media is also a place where customers will more freely express their feelings about your company. Listen to criticism. Lastly, have the wisdom to know when a conversation should be public, such as in the comment section, or needs to be private, such as into the direct message feature.
What Now?
You need a solid engagement strategy before you decide to promote your brand in the social media world.
You can achieve this on your own with our downloadable Social Media Planning Spreadsheet or contact us to see how we can work together to build your dream social media accounts.
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